What is WhatsApp Business?
Facebook launched a new version of Whatsapp dedicated to small businesses.
The free app WhatsApp Business, now available to download on Android, is aimed at businesses interested in creating, improving and maintaining a professional bond with their customers.
Whatsapp Business allows professional communication between clients and businesses, which can register to the app with their business or personal phone number.
The launch of the app was already announced in September 2017. At the moment, WhatsApp Business is available in several countries, including Indonesia, Italy and UK. Facebook didn’t state whether the application will also be available for IOS. Another version will be soon created for larger businesses.
How does it work?
Through the creation of a Business Profile, main info such as address, email and other contact details are available for customers looking at your activity. Businesses owners can reply to queries, set automated messages as well as quick answers and greeting texts.
In addition, the app provides businesses with the opportunity to check their communication trend. For instance, they can have access to the number of queries they answered and the number of people who contacted them.
How can restaurateurs benefit from the use of the app? How can you benefit from it?
There are many advantages of using Whatsapp Business.
Today many restaurants use private channels, such as their mobile phone, to communicate with their clients instead than professional ones. This is not a habit showing your professionalism. On the contrary, by using the new app you can show both your efficiency.
Moreover, by creating a Business Profile restaurateurs will give visibility to their business. Customers will be able to view restaurants address and contact details. This is something important today, with people using technology to find, discover and review your business. Downloading Whatsapp Business will be also a way to show guests your interest in them. You will be there. It means you keep up with the times, providing your clients with an extra service to improve your customer service.
Another advantage is the fact that when customers ask everyday questions such as your availability or your offers, you can save messages from former conversations and forward them as answers. You can also create automated messages, such as greetings or away texts.
Lastly, Whatsapp Web is also useful for you to monitor the communication with your guests. Indeed, through the app you can discover how many people contacted you and how many messages you sent. This can be an important tool, whether your business is new or old, to track people’s interest, improvements and weaknesses.